Privacy Policy for PencilMark Manufacturing Pty Ltd
This Privacy Policy describes how PencilMark Manufacturing Pty Ltd ("we," "us," or "our") collects, uses, and shares personal information of users of our site. We are committed to protecting your privacy and ensuring compliance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), the General Data Protection Regulation (GDPR), and other applicable privacy laws.
Information We Collect
We may collect the following types of personal information:
Contact Information: This includes your name, postal address, email address, and telephone number. We collect this information when you contact us, request information, place an order, or subscribe to our newsletter.
Business Information: If you are a business customer, we may collect your business name, ABN, contact details for relevant personnel, and purchase history.
Transaction Information: We collect details of transactions you carry out through our site and the fulfillment of your orders. This includes product details, purchase date, and payment information (although we typically use third-party payment processors, so we do not directly store your credit card details).
Usage Information: We collect information about how you use our site, such as the pages you visit, the links you click, and the search terms you use. This information is collected through cookies and other tracking technologies.
Device Information: We collect information about the device you use to access our site, such as your IP address, browser type, operating system, and device identifiers.
Marketing and Communications Data: This includes your preferences in receiving marketing from us and your communication preferences.
Customer Service Interactions: Records of communication you have with our customer service team, including emails, phone calls, and online chat logs.
How We Use Your Information
We use your personal information for the following purposes:
To Provide Our Services: To process your orders, provide customer support, and communicate with you about our products and services.
To Improve Our Site: To analyze how users interact with our site and identify areas for improvement.
To Personalize Your Experience: To tailor our site and communications to your interests and preferences.
To Send Marketing Communications: To send you newsletters, promotional offers, and other marketing materials. You can opt out of receiving these communications at any time.
To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.
For Business Administration: For internal record keeping, data analysis, and other legitimate business purposes.
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for processing your personal information will depend on the specific context. Generally, we rely on the following legal bases:
Contractual Necessity: Processing is necessary for the performance of a contract with you (e.g., to fulfill your order).
Legitimate Interests: Processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and interests (e.g., to improve our site and personalize your experience).
Consent: We will obtain your consent to process your personal information for certain purposes, such as sending marketing communications. You have the right to withdraw your consent at any time.
Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
Sharing Your Information
We may share your personal information with the following categories of recipients:
Service Providers: We share information with third-party service providers who help us operate our site, process payments, deliver products, and provide customer support. These service providers are contractually obligated to protect your personal information and use it only for the purposes we specify.
Business Partners: We may share information with business partners who offer products or services that may be of interest to you.
Legal Authorities: We may disclose information to legal authorities if required by law or legal process.
Affiliates: We may share information with our affiliates for internal business purposes.
Other Third Parties: In certain circumstances, we may share your information with other third parties with your consent.
International Data Transfers
Your personal information may be transferred to and processed in countries outside of Australia or the EEA, which may have different data protection laws than your jurisdiction. We will take appropriate safeguards to ensure that your personal information is protected in accordance with applicable law. These safeguards may include using standard contractual clauses approved by the European Commission.
Your Rights
You have the following rights regarding your personal information:
Right to Access: You have the right to access the personal information we hold about you.
Right to Rectification: You have the right to correct inaccurate or incomplete personal information.
Right to Erasure: You have the right to have your personal information erased in certain circumstances.
Right to Restriction of Processing: You have the right to restrict the processing of your personal information in certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that we have violated your privacy rights.
To exercise any of these rights, please contact us at the address listed below.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include using encryption, firewalls, and other security technologies. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.
Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Cookies
Our site uses cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use cookies to analyze website traffic and optimize your experience. You can control cookies through your browser settings.
Third-Party Websites
Our site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of all websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on our site and, if the changes are significant, we will provide a more prominent notice.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at: